Rock East Group is a veteran hard money lender to experienced real estate investors in New York, New Jersey, Connecticut and Florida. Completely family owned, we have closed over 10,000 loans for our clients, aggregating more than $1 billion.


We are direct hard money lenders. We are not brokers – we are able to decide quickly on loan submissions because we are the direct lenders. We know that, as an investor, you need to know if your financing is in place. Your ability to access money quickly makes all the difference. Our team has more than 50 years of combined experience and we know the “buy, fix, and flip” industry. We are here to provide financing for your real estate projects.


Over the past twenty years flipping houses has offered the opportunity for people across the country to substantially increase their income. Dozens of television shows have shown just how lucrative this industry can be if you have the right skills. The one thing the television shows do not tell you is that private funding backs most of these investors. As a completely family-owned and operated business, with more than 50 years of experience, we provide the funding you need when you need it.


If you are an experienced real estate investor in need of financing for a family home, apartment building or commercial property, we can help. Contact us today at 516-775-8800, and let’s have a conversation about your goals and projects.


Our business is helping you do business.


50 Years of Combined Experience

Our team has over 50 years of combined experience, & we know the hard money industry inside out.

Loans Within 48 Hours

We can usually approve your loan within 48 hours. That’s why we concentrate on building relationships well before we look at a deal.

We Are Not Brokers

We are not brokers — we have financing in place ready to lend to investors with real estate experience (contractors, agents, brokers, etc.)

Our Completely Family Owned Team

50+ Years of Combined Experience
Alan Haberman



Richard Haberman



Need more information?

Leave us your email address & we will be in touch soon.